Cultural Connect

Thursday, March 26, 2009

Social Networks a School Fund Raising Dream

In these challenging times it is hard to believe that money is available for your school. Your school has used all of the traditional methods like candy sales, pretzel sales and pizza in a box. Having two children at home makes parents fund raising experts for twelve years or more. All of this fundraising has it place but what can a school do to take an innovative approach to fundraising. The rising tide of social networks better known as web 2.0 is bursting with alumni and others who have interest in supporting your school.

One of the best ways to have funding coming in is to identify your alumni. Where can you find them? Three websites I suggest are Twitter.com, Facebook.com and Classmates.com. There are millions of people each day who are finding friends from their past. It is an easy place to find alumni from your school. You can set up a Facebook alumni page for your school and get students to join before they leave school. You can give out your Facebook URL at the next school sports event.

You can update your Facebook page daily with school activities and special events. Sometimes in addition to money alumni can provide resources. For example an alumnus who owns a t-shirt design company may contribute shirts for a football event. Alumni from your school could donate money from items that they sell on eBay. Could you imagine having a bunch of alumni regularly selling items to raise money for your school?

You may even find and alumni on Twitter.com a social network that is gaining momentum. You can accumulate a following on twitter and send them daily tweets throughout the day. You can notify them of the accomplishments of your school. Each tweet will give you 140 characters to communicate your message. Your message gets right to the point. I have learned to be real disciplined when I communicate. The social networks are another way to get out information about your school and it will save you the cost of mailing information.

Classmates.com is another fruitful place to find alumni and organize events to support your students. There are millions of people on classmates. You can find alumni and create events that they can attend. If you find clusters of students in a state that’s next door like Pennsylvania and New Jersey schedule a meeting at your school or by way of a conference call. Today people want to stay in communication daily. On Classmates you can allow friends to join and save them as bookmarks. You can create a group where alumni can keep in touch with each other. The challenging times should inspire alumni to give more support.

Your school can create an electronic newsletter that goes out to current students and alumni. Take time each month to highlight alumni who are joining your Facebook and Classmates web pages. Your current students need to know that your graduates are doing great things. People enjoy reading about success stories. You can also notify an alumni’s company when they are doing something that benefits your school.



Your school can also use Myspace.com to create highlight videos of your school activities. You might be raising money for a new gymnasium or a football field. Your school can even send a visual representation of what the new building will look like when it is completed. Find ways to creatively highlight people who are contributing on Facebook and in your newsletter. Some schools have their own plaque of donors who made their new buildings possible. Why not highlight your alumni on the internet.

Using the social networks is a creative way to engage your alumni and bring more resources that benefit students. Alumni are easily reminded of the things that would have made their K12 experience better. We need every school to operate at their maximum levels to prepare them for 21st century careers.

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Saturday, February 28, 2009

President Obama Drama Must Stop

On the night the President Obama was elected we witnessed the largest rainbow of all ethnic backgrounds and races come together for the joyous occasion. On that night President Obama talked about how we have come far but we must continue to fight for the survival of our country. So I ask why all of the President Obama drama this week. President Obama has spent much of the past year and a half campaigning and talking about how we must come together.

The depiction of the chimpanzee in the New York Post article helps all of us around the United States to never forget that there are elements of society who do not care for change. We turn our attention to the New York Post drama because it attempts to open old wounds that had begun to heal in our country. We are in a struggle for this country and we must not turn back to the chapters that reflected the poor judgment of those who set barriers based on ones race.

We all can rise together and aspire to be greater than those who attempt to portray President Obama in any other way than the esteem that he deserves. This is not a time for the distractions from the important national and global issues that the President must address. Let’s pray that President Obama will have wisdom to make the right decisions. The challenges that our country faces will require determination.


The New York Post got the attention of individuals all over the country. The chimpanzee picture spreed through the internet at warp speed. The American people were inspired to respond. People were inspired to do something about it. They sent the picture to their e-mail list and asking everyone to respond to the New York Post article. Whether you are a democrat or republican we must respond against racism in all of its forms. The persistence of racial issues only creates a canyon where there should be unity.

It is time for our society to grow up and face the reality of a country that is more diverse that it has ever been. For too long we have focused on ourselves rather than the needs of others. President Obama talks about all people coming together and making sacrifices because he knows what it will take to make this country great again. Once during the campaign President Obama was accused of being an eloquent only. Some said he was all words and no action. The coming weeks will prove that he knows when action is required. He will confidently continue to address the issues that divide this country

This will not be the last time that President Obama is portrayed in a way that is below his place in history. Let’s continue to take these threats seriously and respond with vigor. This country deserves the best. It is time to demonstrate that the people who have elected President Obama did not come together in vain. It has been a coalition of people who have determined that value can be found in all people. It’s time to come together and put an end to racism.

For twenty-six years, Dr. Jones has delivered presentations on numerous topics including how to study, leadership, effective communication, and innovative management practices. He is the author of three books one is titled “Seven Secrets of How to Study” the second is the “Parent’s Ultimate Education Guide” and the third is the “Ultimate Scholarship Guide.” The book provides an easy understanding of the seven pillars that are essential to learning success in K12 schools and college. His URL is http://www.sevenbooks.net

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Wednesday, October 1, 2008

Parent Involvement Key to Student Achievement

Educators have said active parent involvement raises a student’s academic performance. Yet school districts have witnessed a steady decline in parent participation. Gone are the days when a mother stayed at home to raise children and participate in school activities. Parents are happy when they are not called to the school regarding their son/daughters behavior. Something needs to be done to make parent involvement in K12 schools a high priority on their list of daily activities.

Parents need more information about how K12 education is changing. Most parents are not aware of the financial challenges that school systems are facing. Many schools are underfunded when compared to school districts within their own states. Parents can play a role in encouraging their local legislators to get involved in changing their states school funding formula.

What the educators are saying about parent involvement is true. Parents who read to their children early develop children who enjoy reading. Children are like sponges absorbing new knowledge at a tremendous rate. Today parents are too concerned about keeping their children entertained. Parents are great role models for their children’s love for learning. If the majority of the parent’s time is spent in front of the television then it becomes their child’s main source of information and learning. A student’s enthusiasm for learning should begin in the home then spreads to a child’s school instruction.

Some governors are saying we need more standardized tests to resolve the student achievement gap. Parent involvement is an alternative that costs fewer dollars to implement. The resources that are allocated for testing could be spent to increase the number of parent leaders who are in the schools. Some schools are finding ways to get parent’s involved in the daily activities of their schools. Parents who are involved can learn about instruction methods that other parents can use in the home. They are the catalyst to get parents who are not involved to volunteer for special projects.

Parents sometimes reflect on the bad experiences that they had when they were in K12 schools. Student achievement can be raised when parents know that their active participation will make a difference in their child’s learning capacity. Some parent’s are looking at their child’s achievement level to see if there are any differences. They need to know more about the benefits of looking at the value of education from a different perspective. Some parents do not know what a good education looks like. School administrators and teachers must continually advocate for increased communication with parents.

Some parents are raising the bar on their expectations for their student. They are often interested in identifying resources that will prepare their child for college. They participate in after school and weekend programs right along with their child. They sign up because of their belief that their program will serve us a link between high school and college.

The United States is steadily slipping in terms of its edge in graduating students from high schools, trade schools, and colleges. Starting a national campaign to help parents to understand their role in student achievement is a solution whose time has come. New and innovative organizations are needed. These organizations must take into account the changing trends in family structures. Parents are looking for solutions to the achievement gap. The solution lays in a combination of community and K12 schools working toward alternative education activities which are easily implemented in the home.

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